/* Design Research — approved design, refactored v18. No build step. */
@font-face { font-family: 'EB Garamond'; font-style: normal; font-weight: 400 600; font-display: swap; src: url('assets/fonts/eb-garamond-normal-latin.woff2') format('woff2'); }
@font-face { font-family: 'EB Garamond'; font-style: italic; font-weight: 400 600; font-display: swap; src: url('assets/fonts/eb-garamond-italic-latin.woff2') format('woff2'); }
@font-face { font-family: 'Silkscreen'; font-style: normal; font-weight: 400; font-display: swap; src: url('assets/fonts/silkscreen-normal-latin.woff2') format('woff2'); }
/* colors_and_type */
:root {
  --yellow:      #FFFF00;
  --accent-red:  #EC3600;
  --on-accent:   #000000;
  --ink:         #0A0A0A;
  --fg1:       var(--ink);
  --font-serif: 'EB Garamond', Garamond, 'Times New Roman', serif;
  --font-pixel: 'Silkscreen', 'Courier New', monospace;
  --fs-giant: 240px;
  --fs-h1: 160px;
  --fs-h2: 96px;
  --fs-h3: 48px;
  --fs-lead: 30px;
  --fs-body: 21px;
  --measure: 1120px;
  --text-measure: 34ch;
  --ease-out: cubic-bezier(0.16, 1, 0.3, 1);
  --ease-step: steps(4, end);
  --dur-fast: 140ms;
  --dur-base: 320ms;
}
.dl-giant { font-family: var(--font-serif); font-weight: 400; color: var(--fg1); margin: 0; text-wrap: balance; }
.dl-giant { font-size: var(--fs-giant); line-height: 0.82; letter-spacing: -0.05em; }
.dl-giant i { font-style: italic; }
.dl-lead { font-family: var(--font-serif); font-size: var(--fs-lead); line-height: 1.3; color: var(--fg1); max-width: var(--text-measure); text-wrap: pretty; margin: 0; }
p { font-family: var(--font-serif); font-size: var(--fs-body); line-height: 1.32; color: var(--fg1); max-width: 38ch; text-wrap: pretty; }

/* site */
* { box-sizing: border-box; }
html,
body { margin: 0; background: var(--yellow); }
html { scroll-behavior: smooth; }
body { color: var(--ink); font-family: var(--font-serif); -webkit-font-smoothing: antialiased; overflow-x: hidden; isolation: isolate; }
::selection { background: var(--ink); color: var(--yellow); }
a { color: inherit; text-decoration: none; }
p,
h1,
h2,
h3,
figure { margin: 0; }
ul,
ol { margin: 0; padding: 0; list-style: none; }
:root {
  --fs-giant: clamp(84px, 15.6vw, 240px);
  --fs-h1: clamp(60px, 9.6vw, 148px);
  --fs-h2: clamp(44px, 5.4vw, 80px);
  --fs-h3: clamp(28px, 2.7vw, 38px);
  --fs-lead: clamp(23px, 1.9vw, 28px);
  --sec: 128px;
  --measure: 1240px;
}
#noise { position: fixed; inset: 0; width: 100%; height: 100%; z-index: -1; pointer-events: none; opacity: .1; image-rendering: pixelated; }
.col { max-width: var(--measure); margin: 0 auto; padding: 0 6vw; position: relative; }
@media (min-width: 1500px) {
.col { padding: 0 64px; }
}
.sec { padding: calc(var(--sec) / 2) 0; }
.h2 { font-size: var(--fs-h2); line-height: .94; letter-spacing: -0.035em; font-weight: 400; text-wrap: balance; }
.h3 { font-size: var(--fs-h3); line-height: 1.1; letter-spacing: -0.02em; font-weight: 400; text-wrap: pretty; }
.lead { font-size: var(--fs-lead); line-height: 1.3; letter-spacing: -0.005em; text-wrap: pretty; }
.body { font-size: var(--fs-body); line-height: 1.38; text-wrap: pretty; max-width: 40ch; }
i { font-style: italic; }
.stack { display: flex; flex-direction: column; gap: 24px; }
.split { display: grid; grid-template-columns: 5fr 7fr; gap: 32px 64px; align-items: start; }
.split .lead { max-width: 30ch; }
.ic { width: 18px; height: 18px; flex: none; display: inline-block; background: currentColor; -webkit-mask: var(--i) center / contain no-repeat; mask: var(--i) center / contain no-repeat; }
.ic-arrow { --i: url(assets/icons/arrow-right.svg); }
.ic-plus { --i: url(assets/icons/plus.svg); }
.ic-yt { --i: url(assets/icons/youtube.svg); }
.btn { font-family: var(--font-serif); font-size: 24px; font-weight: 500; line-height: 1; letter-spacing: -0.01em; padding: 16px 26px 18px; background: transparent; color: var(--ink); border: 2px solid var(--ink); display: inline-flex; gap: 14px; align-items: center; justify-content: center; white-space: nowrap; cursor: pointer; transition: background var(--dur-fast) var(--ease-step), color var(--dur-fast) var(--ease-step), transform var(--dur-fast) var(--ease-step); }
.btn .ic { transition: transform var(--dur-base) var(--ease-out); }
.btn:hover { background: var(--ink); color: var(--yellow); font-style: italic; font-weight: 600; }
.btn:hover .ic { transform: translateX(6px); }
.btn:active { transform: translateY(2px); }
:focus-visible { outline: 2px dashed currentColor; outline-offset: 6px; }
.has-reveals [data-r],
.has-reveals .fade { opacity: 0; transform: translateY(16px); transition: opacity 800ms var(--ease-out), transform 800ms var(--ease-out); transition-delay: var(--d, 0ms); }
.has-reveals [data-r].in,
.has-reveals .fade.in { opacity: 1; transform: none; }
.hero { min-height: 100vh; min-height: 100svh; display: flex; flex-direction: column; align-items: center; text-align: center; padding-top: 40px; padding-bottom: 56px; }
.kicker { font-size: var(--fs-body); display: inline-flex; align-items: center; gap: .35em; }
.kicker .sl { opacity: .45; }
.yt { display: inline-flex; align-items: center; gap: 8px; padding: 2px 6px; margin: -2px -6px; transition: background var(--dur-fast) var(--ease-step), color var(--dur-fast) var(--ease-step); }
.yt .ic { width: 18px; height: 18px; transform: translateY(1px); }
.yt:hover { background: var(--ink); color: var(--yellow); font-style: italic; }
.hero-c { flex: 1; display: flex; flex-direction: column; align-items: center; justify-content: center; padding: 48px 0 24px; }
.hero-h { line-height: .84; white-space: nowrap; }
.hero-lead { margin: 40px auto 0; max-width: 26ch; text-wrap: balance; }
.hero-offer { margin-top: 56px; display: flex; flex-direction: column; align-items: center; gap: 28px; }
.hero-price { font-size: var(--fs-h3); line-height: 1; letter-spacing: -0.02em; }
.hero-price .dash { opacity: .45; }
.hero .btn { min-width: 220px; }
@media (max-width: 700px) {
.hero-h { white-space: normal; }
}
.priv { max-width: 26ch; }
.faq > li { border-top: 2px solid var(--ink); }
.faq > li:last-child { border-bottom: 2px solid var(--ink); }
.faq-q { all: unset; box-sizing: border-box; width: 100%; display: flex; justify-content: space-between; align-items: center; gap: 32px; padding: 28px 0; cursor: pointer; }
.faq-q:focus-visible { outline: 2px dashed var(--ink); outline-offset: 6px; }
.faq-q:hover .h3 { font-style: italic; }
.faq-x { width: 44px; height: 44px; border: 2px solid var(--ink); display: grid; place-items: center; flex: none; transition: background var(--dur-fast) var(--ease-step), color var(--dur-fast) var(--ease-step); }
.faq-x .ic { width: 20px; height: 20px; transition: transform var(--dur-base) var(--ease-out); }
.faq-q:hover .faq-x { background: var(--ink); color: var(--yellow); }
.faq details[open] .faq-x .ic { transform: rotate(45deg); }
.faq-a > div { overflow: hidden; }
.faq-in { display: grid; grid-template-columns: 7fr 5fr; gap: 48px; padding: 0 0 40px; }
.faq-in .lead { max-width: 30ch; }
.faq-price { align-self: end; font-size: var(--fs-h1); line-height: .82; letter-spacing: -0.05em; white-space: nowrap; }
.faq-price small { display: block; font-size: var(--fs-h3); font-style: italic; letter-spacing: -0.02em; margin-top: 14px; }
.mail { text-decoration: underline; text-decoration-thickness: 1px; text-underline-offset: 5px; }
.mail:hover { background: var(--yellow); color: var(--ink); text-decoration: none; }
@media (max-width: 900px) {
:root {
  --sec: 96px;
}
.split,
.faq-in { grid-template-columns: 1fr; }
}
@media (prefers-reduced-motion: reduce) {
*,
*::before,
*::after { transition-duration: 1ms !important; animation: none !important; }
.has-reveals [data-r],
.has-reveals .fade { opacity: 1; transform: none; }
}

/* hero */
.hero-editorial { position: relative; isolation: isolate; overflow: hidden;
  max-width: none; width: 100%; min-height: max(640px, 100svh);
  background: var(--yellow); color: var(--ink);
  padding: 36px 6vw 36px; }
.hero-filter-defs { position: absolute; pointer-events: none; }
.hero-art { --hero-size: min(40vw, 60svh);
  position: absolute; inset: 0; z-index: 0; pointer-events: none; }
.hero-art * { pointer-events: none; user-select: none; }
.hero-slide { position: absolute; left: 50%; top: 47%;
  width: var(--hero-size); height: var(--hero-size);
  transform: translate(-50%, -50%);
  opacity: 0; visibility: hidden;
  transition: opacity 900ms ease-in-out, visibility 0s linear 900ms; }
.hero-slide.is-active { opacity: 1; visibility: visible;
  transition: opacity 900ms ease-in-out, visibility 0s; }
.hero-object { display: block; width: 100%; height: 100%; object-fit: contain;
  filter: url(#hero-red-duotone);
  animation: hero-object-drift 17s ease-in-out infinite;
  animation-play-state: paused; }
.hero-editorial.is-playing .is-active .hero-object { animation-play-state: running; }
[data-subject="eames-chair"] .hero-object { animation-duration: 19s; animation-delay: -4s; }
[data-subject="iphone-4s"] .hero-object { animation-duration: 16s; animation-delay: -7s; }
[data-subject="sd-card"] .hero-object { animation-duration: 18s; animation-delay: -3s; }
[data-subject="prusa-core-one"] .hero-object { animation-duration: 20s; animation-delay: -6s; }
[data-subject="nintendo-3ds"] .hero-object { animation-duration: 17s; animation-delay: -9s; }
@keyframes hero-object-drift {
0%, 100% { transform: translate3d(-1px, 3px, 0) rotate(-.3deg); }
  50% { transform: translate3d(1px, -3px, 0) rotate(.3deg); }
}
.hero-slide--interface { perspective: 1400px; }
.hero-float { --tilt-x: 5deg; --tilt-y: -12deg; --tilt-z: -4deg;
  width: 100%; height: 100%; transform-style: preserve-3d;
  transform: rotateX(var(--tilt-x)) rotateY(var(--tilt-y)) rotateZ(var(--tilt-z));
  animation: hero-card-float 13s ease-in-out infinite;
  animation-play-state: paused; }
.hero-editorial.is-playing .is-active .hero-float { animation-play-state: running; }
.hero-card { display: block; width: 100%; height: 100%; object-fit: contain;
  filter: url(#hero-red-duotone);
  box-shadow: 1px 3px 0 rgba(236, 54, 0, .18), 9px 18px 26px -14px rgba(236, 54, 0, .3);
  backface-visibility: hidden; }
.hero-slide--airbnb { width: calc(var(--hero-size) * .635); height: calc(var(--hero-size) * 1.04); }
.hero-card--airbnb { position: relative; overflow: hidden; border-radius: 12px; background: #fff; }
.hero-card--airbnb img { position: absolute; width: 134.21%; height: auto; max-width: none; left: -17.1%; top: -16.06%; }
.hero-slide--like { width: calc(var(--hero-size) * 1.16); height: calc(var(--hero-size) * .58); }
.hero-slide--like .hero-float { --tilt-x: 6deg; --tilt-y: 13deg; --tilt-z: -7deg; animation-duration: 11s; }
.hero-card--like { box-shadow: none; filter: url(#hero-red-duotone) drop-shadow(4px 10px 8px rgba(236, 54, 0, .15)); }
.hero-slide--opera { width: calc(var(--hero-size) * .83); height: calc(var(--hero-size) * 1.04); }
.hero-slide--opera .hero-float { --tilt-x: 4deg; --tilt-y: -10deg; --tilt-z: 3deg; animation-duration: 15s; }
.hero-card--opera { border-radius: 1px; }
.hero-slide--glass { width: calc(var(--hero-size) * 1.14); height: calc(var(--hero-size) * .64125); }
.hero-slide--glass .hero-float { --tilt-x: 7deg; --tilt-y: 11deg; --tilt-z: -4deg; animation-duration: 12s; }
.hero-card--glass { border-radius: 18px; }
@keyframes hero-card-float {
0%, 100% { transform: translate3d(0, 5px, 0) rotateX(var(--tilt-x)) rotateY(var(--tilt-y)) rotateZ(var(--tilt-z)); }
  50% { transform: translate3d(3px, -6px, 0) rotateX(calc(var(--tilt-x) + 3deg)) rotateY(calc(var(--tilt-y) + 5deg)) rotateZ(calc(var(--tilt-z) + 2deg)); }
}
.hero-editorial.is-still .hero-slide { transition: none; }
.hero-editorial.is-still .hero-float,
.hero-editorial.is-still .hero-object { animation: none; }
@media (prefers-reduced-motion: reduce) {
.hero-slide { transition: none; }
.hero-float,
.hero-object { animation: none; }
}
#hero-noise { position: absolute; inset: 0; width: 100%; height: 100%; z-index: 1; opacity: .14; pointer-events: none; image-rendering: pixelated; }
.hero-editorial .kicker,
.hero-editorial .hero-c,
.hero-editorial .hero-offer { position: relative; z-index: 2; color: inherit; }
.hero-editorial .kicker { font-size: 21px; line-height: 1.2; }
.hero-editorial .kicker .sl { opacity: .55; }
.hero-editorial .hero-c { width: 100%; padding: 32px 0 44px; }
.hero-editorial .hero-h { font-size: clamp(84px, 15.6vw, 260px); line-height: 1.02; color: inherit; }
.hero-editorial .hero-lead { font-size: clamp(27px, 2.4vw, 36px); line-height: 1.18; max-width: 42ch; color: inherit; margin-top: clamp(28px, 2.8vw, 44px); letter-spacing: -.018em; text-wrap: balance; }
.hero-editorial .hero-offer { width: 100%; max-width: 1440px; margin-top: 0; flex-direction: row; justify-content: space-between; align-items: center; gap: 32px; }
.hero-editorial .hero-price { font-size: clamp(28px, 2.7vw, 38px); color: inherit; }
.hero-editorial .hero-price .dash { opacity: .65; margin: 0 .15em; }
.hero-editorial .btn { min-width: 190px; }
@media (max-width: 700px) {
.hero-editorial { min-height: max(680px, 100svh); padding: 28px 6vw; }
.hero-editorial .kicker { font-size: 18px; }
.hero-editorial .hero-h { font-size: clamp(82px, 24vw, 165px); line-height: 1.02; letter-spacing: -.045em; white-space: normal; }
.hero-editorial .hero-h i { display: block; }
.hero-editorial .hero-c { padding: 36px 0 40px; }
.hero-editorial .hero-lead { font-size: 26px; line-height: 1.16; max-width: 29ch; margin-top: 30px; }
.hero-editorial .hero-offer { flex-direction: column; gap: 22px; }
.hero-editorial .hero-price { font-size: clamp(25px, 6vw, 32px); }
.hero-editorial .btn { min-width: 180px; }
.hero-art { --hero-size: min(70vw, 46svh); }
.hero-slide { top: 42%; }
}

/* accents */
.btn:is(:hover, :focus-visible) { background: var(--accent-red);
  border-color: var(--accent-red);
  color: var(--on-accent); }
.yt:is(:hover, :focus-visible),
.mail:is(:hover, :focus-visible) { background: var(--accent-red);
  color: var(--on-accent);
  text-decoration: none; }
.yt .ic-yt { width: 20px; height: 20px; }
.yt-label { display: inline-grid; white-space: nowrap; }
.yt-label > span { grid-area: 1 / 1; }
.yt-label__regular { font-style: normal; }
.yt-label__italic { font-style: italic; opacity: 0; }
.yt:is(:hover, :focus-visible) .yt-label__regular { opacity: 0; }
.yt:is(:hover, :focus-visible) .yt-label__italic { opacity: 1; }
.faq-q:is(:hover, :focus-visible) .faq-x,
.faq details[open] .faq-x { background: var(--accent-red);
  border-color: var(--accent-red);
  color: var(--on-accent); }
.faq-q:focus-visible,
:focus-visible { outline-color: var(--accent-red); }

/* sections */
.research-intro { padding: clamp(96px, 10vw, 152px) 6vw 72px;
  scroll-margin-top: 0;
  color: var(--ink); }
.research-intro + .research-intro { padding-top: clamp(112px, 10vw, 152px); }
.research-intro__column { width: 65vw;
  max-width: 960px;
  margin: 0 auto;
  font-family: Times, "Times New Roman", serif;
  font-size: clamp(24px, 2.20625vw, 34px);
  font-weight: 400;
  line-height: 1.4; }
.research-intro__label { margin: 0 0 26px;
  font: inherit;
  font-size: clamp(12px, 1.05vw, 14px);
  line-height: 1.4;
  letter-spacing: .12em;
  text-align: center;
  text-transform: uppercase; }
.research-intro__text p { max-width: none;
  margin: 0;
  color: inherit;
  font: inherit;
  letter-spacing: normal;
  text-align: left;
  text-indent: 1em;
  text-wrap: wrap; }
.research-examples { padding: clamp(72px, 7.5vw, 112px) 6vw 72px;
  scroll-margin-top: 64px; }
.research-examples__grid { display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 36px 24px;
  max-width: 1240px;
  margin: 0 auto; }
.research-example { display: flex;
  min-width: 0;
  padding-left: 18px;
  border-left: 1px solid var(--ink); }
.research-example figure { display: flex;
  flex: 1;
  min-width: 0;
  flex-direction: column;
  gap: 24px;
  perspective: 1000px; }
.research-example__image { position: relative;
  width: 100%;
  max-width: 240px;
  margin-top: auto;
  aspect-ratio: 16 / 9;
  border-radius: 12px;
  overflow: hidden;
  transform: rotateX(5deg) rotateY(-7deg) rotateZ(-1deg);
  transform-origin: center;
  box-shadow: 1px 2px 0 rgba(70, 54, 0, .22), 5px 13px 17px -8px rgba(45, 32, 0, .28); }
.research-example:nth-child(even) .research-example__image { transform: rotateX(5deg) rotateY(7deg) rotateZ(1deg); }
.research-example img { display: block;
  width: 100%; height: 100%; object-fit: cover; }
.research-example figcaption { margin: 0;
  font-family: Times, "Times New Roman", serif;
  font-size: clamp(18px, 1.45vw, 20px);
  line-height: 1.35;
  text-wrap: wrap; }
.research-example__title { margin: 0 0 12px;
  min-height: 2.2em;
  font: 400 clamp(24px, 2vw, 28px) / 1.1 var(--font-serif);
  letter-spacing: -.015em; }
.research-example__heading { display: inline-grid;
  grid-template-columns: 20px minmax(0, 1fr);
  gap: 7px;
  align-items: start;
  max-width: calc(100% + 10px);
  padding: 3px 5px;
  margin: -3px -5px;
  transition: background 120ms ease; }
.research-example__heading .ic { width: 20px; height: 20px; margin-top: .13em; }
.research-example__label { display: grid; }
.research-example__label > span { grid-area: 1 / 1; }
.research-example__regular { font-style: normal; }
.research-example__italic { font-style: italic; opacity: 0; }
.research-example:is(:hover, :focus-visible) .research-example__heading { background: var(--accent-red);
  color: var(--on-accent); }
.research-example:is(:hover, :focus-visible) .research-example__regular { opacity: 0; }
.research-example:is(:hover, :focus-visible) .research-example__italic { opacity: 1; }
.research-example figcaption p { max-width: none;
  margin: 0;
  color: inherit;
  font: inherit;
  text-wrap: wrap; }
.research-examples + .research-intro { padding-top: clamp(112px, 10vw, 152px); }
@media (max-width: 960px) {
.research-examples__grid { grid-template-columns: repeat(2, minmax(0, 1fr)); }
}
.audience { scroll-margin-top: 32px; }
.audience-stage { position: relative; isolation: isolate;
  display: grid; place-items: start center;
  min-height: clamp(320px, 30vw, 440px);
  margin: 16px auto 0;
  max-width: 1240px; }
.audience-art { --hero-size: min(36vw, 460px);
  position: absolute; inset: 0; z-index: -1;
  pointer-events: none; }
.audience-scene { position: absolute; top: 50%; left: 50%;
  width: calc(var(--hero-size) * var(--scene-width, 1));
  transform: translate(-50%, -50%);
  opacity: 0; visibility: hidden;
  transition: opacity 100ms ease, visibility 0s linear 100ms; }
.audience-scene.is-active { opacity: 1; visibility: visible;
  transition: opacity 100ms ease, visibility 0s; }
.audience-image { display: block; width: 100%; height: auto;
  filter: url(#hero-red-duotone); user-select: none; }
.audience-scene--digital { perspective: 1200px; }
.audience-scene--digital .audience-image { border-radius: 5px;
  transform: rotateX(var(--tilt-x, 5deg)) rotateY(var(--tilt-y, -10deg)) rotateZ(var(--tilt-z, -4deg));
  box-shadow: 2px 3px 0 rgba(236, 54, 0, .18), 9px 18px 26px -14px rgba(236, 54, 0, .3); }
.audience-list { width: 100%; }
.audience-list li { text-align: center; }
.audience-choice { display: grid; width: 100%;
  border: 0; border-radius: 0;
  padding: 14px 0;
  background: transparent; color: var(--ink);
  font: 400 clamp(38px, 5.25vw, 80px) / 1.12 var(--font-serif);
  letter-spacing: -.035em;
  text-align: center;
  cursor: pointer;
  -webkit-tap-highlight-color: transparent; }
.audience-choice > span,
.audience-choice::before,
.audience-choice::after { grid-area: 1 / 1; }
/* Reserve both text wraps so switching to italic never moves the next row. */
.audience-choice::before,
.audience-choice::after { content: attr(data-label); visibility: hidden; pointer-events: none; }
.audience-choice::before { font-style: normal; }
.audience-choice::after { font-style: italic; }
.audience-choice:is(.is-previewing, :focus-visible) { font-style: italic;
  text-decoration: none; }
@media (hover: hover) and (pointer: fine) {
.audience-choice:hover { font-style: italic; text-decoration: none; }
}
@media (max-width: 700px) {
.research-intro { padding: 104px 7vw 56px; }
.research-intro + .research-intro { padding-top: 112px; }
.research-intro__column { width: 100%; }
.research-intro__label { font-size: 12px; margin-bottom: 24px; }
.research-examples { padding: 80px 7vw 56px; scroll-margin-top: 48px; }
.research-examples__grid { gap: 32px 20px; }
.research-examples + .research-intro { padding-top: 112px; }
.audience-stage { margin-top: 12px; min-height: 340px; }
.audience-art { --hero-size: min(76vw, 360px); }
.audience-choice { padding: 16px 0; font-size: clamp(38px, 8.8vw, 58px); }
}
@media (max-width: 560px) {
.research-examples__grid { grid-template-columns: 1fr; }
.research-example figure { gap: 20px; }
.research-example figcaption { font-size: 20px; }
.research-example__title { min-height: 0; }
}
@media (prefers-reduced-motion: reduce) {
.audience-scene,
.audience-scene.is-active { transition: none; }
}
.is-still .audience-scene { transition: none; }

/* process */
.research-process { padding: clamp(112px, 10vw, 152px) 0 88px;
  scroll-margin-top: 0;
  color: var(--ink);
  font-family: Times, "Times New Roman", serif; }
.research-process__body { width: 88vw;
  max-width: 1240px;
  margin: 0 auto; }
.process-steps { display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 40px;
  margin-top: 64px; }
.process-steps > li { min-width: 0; }
.process-step__number { display: block;
  margin-bottom: 18px;
  color: var(--accent-red);
  font: 400 clamp(48px, 4.4vw, 64px) / 1 var(--font-serif); }
.process-steps p { max-width: none;
  margin: 0;
  color: inherit;
  font: 400 clamp(20px, 1.65vw, 23px) / 1.4 Times, "Times New Roman", serif;
  text-wrap: wrap; }
.process-deliverables { margin-top: 96px; scroll-margin-top: 108px; }
.process-deliverables > .research-intro__label { margin-bottom: 32px; }
.process-outputs { display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 24px 48px;
  align-items: stretch; }
.process-output { display: grid;
  grid-row: span 2;
  grid-template-rows: subgrid;
  min-width: 0; }
.process-output__stage { display: grid;
  place-items: center;
  min-width: 0;
  perspective: 1400px; }
.process-output__preview { width: 100%;
  aspect-ratio: 16 / 9;
  overflow: hidden;
  border-radius: 4px; }
.process-output__video { background: var(--ink); border-radius: 0; }
.process-output__video video { display: block;
  width: 100%;
  height: 100%;
  object-fit: cover; }
.delivery-player { width: 100%;
  overflow: hidden;
  border: 2px solid var(--ink);
  background: #fffef3;
  box-shadow: 6px 6px 0 var(--ink); }
.delivery-player__bar { display: flex;
  justify-content: space-between;
  align-items: center;
  min-height: 36px;
  padding: 6px 12px;
  background: var(--ink);
  color: var(--yellow);
  font: 400 11px / 1.4 var(--font-pixel), monospace;
  letter-spacing: .04em;
  text-transform: uppercase; }
.delivery-player__toggle { border: 0;
  padding: 5px 7px;
  margin: -3px -5px;
  color: inherit;
  background: transparent;
  font: inherit;
  text-transform: inherit;
  cursor: pointer; }
.delivery-player__toggle:hover { background: var(--accent-red); color: var(--ink); }
.delivery-player__toggle:focus-visible { outline: 1px solid var(--yellow); outline-offset: 2px; }
.delivery-player__timeline { padding: 14px 16px 12px; }
.delivery-player__segments { display: grid;
  grid-template-columns: repeat(30, minmax(0, 1fr));
  gap: 3px;
  height: 10px; }
.delivery-player__segments span { background: rgba(10, 10, 10, .12); }
.delivery-player__segments span.is-filled { background: var(--accent-red); }
.delivery-player__time { display: flex;
  justify-content: space-between;
  margin-top: 8px;
  font: 400 11px / 1.4 var(--font-pixel), monospace;
  font-variant-numeric: tabular-nums; }
.process-output__paper { display: flex;
  flex-direction: column;
  justify-content: center;
  align-items: center;
  gap: 24px;
  width: 94%;
  padding: 28px;
  background: #fffef3;
  color: var(--ink);
  border-radius: 22px;
  box-shadow: 12px 26px 40px -14px rgba(56, 40, 0, .32), 0 2px 3px rgba(56, 40, 0, .05);
  text-align: center;
  transform: translate3d(0, 4px, 0) rotateX(8deg) rotateY(-11deg) rotateZ(2deg);
  animation: process-paper-float 10s ease-in-out infinite; }
@keyframes process-paper-float {
0%, 100% { transform: translate3d(0, 4px, 0) rotateX(8deg) rotateY(-11deg) rotateZ(2deg); }
  50% { transform: translate3d(2px, -5px, 0) rotateX(10deg) rotateY(-8deg) rotateZ(1deg); }
}
.process-paper__title { font: 400 clamp(40px, 5.2vw, 72px) / .92 var(--font-serif);
  letter-spacing: -.025em; }
.process-paper__note { font: 400 18px / 1.3 Times, "Times New Roman", serif; }
.process-output__caption { display: grid;
  gap: 12px;
  margin-top: 0;
  align-content: start; }
.process-output__lead { max-width: none;
  margin: 0;
  color: inherit;
  font: 400 clamp(24px, 2.1vw, 30px) / 1.18 var(--font-serif);
  letter-spacing: -.01em;
  text-wrap: wrap; }
.process-output__body { max-width: none;
  margin: 0;
  color: inherit;
  font: 400 clamp(20px, 1.65vw, 23px) / 1.4 Times, "Times New Roman", serif;
  text-wrap: wrap; }
@media (max-width: 960px) {
.process-steps { grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 40px 32px; }
.process-outputs { column-gap: 28px; }
.process-output__paper { gap: 16px; padding: 20px; }
}
@media (max-width: 700px) {
.research-process { padding: 104px 0 72px; }
.research-process__intro,
.research-process__body { width: 86vw; }
.process-outputs { grid-template-columns: 1fr; gap: 24px; }
.process-output + .process-output { margin-top: 24px; }
.process-output__stage--paper { padding: 12px 0; }
.process-paper__title { font-size: clamp(44px, 10vw, 70px); }
.process-deliverables { margin-top: 72px; }
}
@media (max-width: 600px) {
.process-steps { grid-template-columns: 1fr; gap: 32px; margin-top: 48px; }
.process-steps > li { display: grid; grid-template-columns: 36px minmax(0, 1fr); gap: 18px; }
.process-step__number { font-size: 42px; margin: 0; line-height: .95; }
.process-steps p { font-size: 21px; }
}
@media (prefers-reduced-motion: reduce) {
.process-output__paper { animation: none; }
}

/* why-me */
.why-me { --why-ink: #ffff00;
  --why-muted: rgba(255, 255, 0, .65);
  --why-rule: rgba(255, 255, 0, .22);
  --why-columns: minmax(0, 2fr) minmax(0, 1fr) minmax(0, 1fr);
  --why-gap: 48px;
  position: relative;
  background: #11110d;
  color: var(--why-ink);
  margin-top: clamp(144px, 12vw, 200px);
  padding: clamp(152px, 14vw, 216px) 6vw clamp(168px, 16vw, 240px);
  scroll-margin-top: 88px; }
.why-me__content { max-width: 1120px; margin: 0 auto; }
.why-question { display: flex;
  flex-wrap: nowrap;
  align-items: baseline;
  justify-content: center;
  gap: 10px 24px;
  max-width: none;
  margin: 0 auto 38px;
  color: inherit;
  font: 400 clamp(23px, 2.2vw, 28px)/1.3 var(--font-serif);
  text-align: center;
  letter-spacing: -.015em; }
.why-question__old { display: inline-block; flex: 0 0 auto; position: relative; white-space: nowrap; }
.why-question__new { display: inline-block; flex: 0 0 auto; white-space: nowrap; }
.why-question__strike { position: absolute;
  top: 3%;
  left: -10%;
  width: 120%;
  height: 100%;
  overflow: visible;
  pointer-events: none; }
.why-question__strike path { stroke: var(--accent-red);
  stroke-linecap: round;
  stroke-linejoin: round;
  stroke-width: 2.25px;
  vector-effect: non-scaling-stroke; }
.why-question__strike .why-strike__return { stroke-width: 1.4px; opacity: .88; }
.why-me.has-question-motion .why-question__old { transform: translateX(var(--why-old-shift, 0px)); }
.why-me.has-question-motion .why-question__strike path { stroke-dasharray: 1; stroke-dashoffset: 1; }
.why-me.has-question-motion .why-question__new { opacity: 0; transform: translateY(4px); }
.why-me.is-question-playing .why-strike__main { animation: why-pen-stroke 550ms cubic-bezier(.22,.7,.35,1) 650ms forwards; }
.why-me.is-question-playing .why-strike__return { animation: why-pen-stroke 300ms ease-out 1080ms forwards; }
.why-me.is-question-playing .why-question__old { animation: why-question-move 600ms cubic-bezier(.4,0,.2,1) 1600ms forwards; }
.why-me.is-question-playing .why-question__new { animation: why-question-in 450ms ease-out 2250ms forwards; }
@keyframes why-pen-stroke {
to { stroke-dashoffset: 0; }
}
@keyframes why-question-move {
to { transform: translateX(0); }
}
@keyframes why-question-in {
to { opacity: 1; transform: translateY(0); }
}
.why-thesis { max-width: 1000px;
  margin: 0 auto;
  color: inherit;
  font: 400 clamp(46px, 6.5vw, 90px)/1.02 var(--font-serif);
  letter-spacing: -.043em;
  text-align: center;
  text-wrap: balance; }
.why-thesis__first { display: block; font-style: italic; }
.why-thesis__second { display: block; max-width: 850px; margin: 4px auto 0; }
.why-thesis__break { display: none; }
.why-evidence { display: grid;
  grid-template-columns: var(--why-columns);
  align-items: start;
  column-gap: var(--why-gap);
  row-gap: 40px;
  max-width: 1000px;
  margin: 76px auto 0;
  scroll-margin-top: 108px; }
.why-evidence__group { min-width: 0; }
.why-evidence h3 { margin: 0 0 19px;
  color: var(--why-muted);
  font: 400 12px/1.4 var(--font-serif);
  text-transform: uppercase;
  letter-spacing: .11em; }
.why-evidence ul { display: grid; gap: 13px; }
.why-evidence li { position: relative;
  padding-left: 14px;
  color: inherit;
  font: 400 21px/1.27 var(--font-serif);
  letter-spacing: -.005em;
  text-wrap: pretty; }
.why-evidence li::before { content: '·';
  position: absolute;
  left: 0;
  color: var(--accent-red);
  font-size: 24px;
  line-height: 1; }
.why-fact { font-style: italic; white-space: nowrap; }
.why-evidence__group--judgment { grid-column: 1; }
.why-evidence__group--experience { grid-column: 2 / 4; }
.why-evidence__group--experience ul { grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 18px var(--why-gap); }
.why-evidence__group--audience { grid-column: 1 / -1; padding-top: 30px; border-top: 1px solid var(--why-rule); }
.why-evidence__group--audience ul { grid-template-columns: var(--why-columns); column-gap: var(--why-gap); }
.why-me + .sec { padding-top: clamp(144px, 14vw, 216px); }
@media (max-width: 1000px) {
.why-me { --why-gap: 32px; }
.why-evidence li { font-size: 20px; }
}
@media (max-width: 700px) {
.why-me { margin-top: 112px; padding: 120px 22px 144px; scroll-margin-top: 76px; }
.why-question { gap: 10px 18px; margin-bottom: 34px; font-size: 23px; }
.why-thesis { font-size: clamp(42px, 9.5vw, 62px); line-height: 1.02; }
.why-evidence { grid-template-columns: 1fr 1fr; gap: 34px 26px; margin-top: 54px; }
.why-evidence__group--judgment { grid-column: 1 / -1; }
.why-evidence__group--experience { grid-column: 1 / -1; }
.why-evidence__group--experience ul { gap: 18px 26px; }
.why-evidence__group--audience ul { grid-template-columns: 1fr; gap: 16px; }
.why-evidence h3 { margin-bottom: 15px; }
.why-evidence li { font-size: 21px; }
.why-me + .sec { padding-top: 136px; }
}
@media (max-width: 420px) {
.why-question { gap: 10px 14px; font-size: clamp(18px, 5.6vw, 23px); }
}
@media (prefers-reduced-motion: reduce) {
.why-me.has-question-motion .why-question__old { transform: none; animation: none; }
.why-me.has-question-motion .why-question__strike path { stroke-dashoffset: 0; animation: none; }
.why-me.has-question-motion .why-question__new { opacity: 1; transform: none; animation: none; }
}

/* footer */
.colophon { padding: 88px 24px 64px;
  color: var(--ink);
  text-align: center;
  scroll-margin-top: 88px; }
.colophon__inner { max-width: 520px; margin: 0 auto; }
.colophon p { max-width: none; }
.colophon__mark { margin: 0 0 32px;
  color: var(--accent-red);
  font: 400 22px/1 var(--font-serif);
  letter-spacing: .12em; }
.colophon h2 { margin: 0;
  font: 400 27px/1.12 var(--font-serif);
  letter-spacing: -.025em; }
.colophon__description { margin-top: 10px;
  font: 400 19px/1.3 var(--font-serif);
  letter-spacing: -.005em; }
.colophon__offer { display: flex;
  flex-wrap: wrap;
  align-items: baseline;
  justify-content: center;
  gap: 6px 18px;
  margin-top: 18px;
  font: 400 18px/1.4 var(--font-serif); }
.colophon__offer p { white-space: nowrap; }
.colophon__offer p > span { margin: 0 5px; }
.colophon__apply { display: inline-flex;
  justify-content: center;
  align-items: center;
  gap: 7px;
  min-width: 76px;
  padding: 3px 6px;
  margin: -3px -6px;
  text-decoration: underline;
  text-underline-offset: 4px;
  text-decoration-thickness: 1px;
  font-size: 20px;
  border-radius: 2px;
  transition: background var(--dur-fast) var(--ease-step), color var(--dur-fast) var(--ease-step); }
.colophon__apply .ic { width: 14px; height: 14px; }
.colophon__apply:is(:hover, :focus-visible) { background: var(--accent-red);
  color: var(--on-accent);
  font-style: italic;
  text-decoration: none; }
.colophon__credit { display: flex;
  flex-wrap: wrap;
  justify-content: center;
  align-items: center;
  gap: 6px 8px;
  margin-top: 30px;
  font: 400 18px/1.3 var(--font-serif); }
.colophon__slash { opacity: .45; }
.colophon .yt { gap: 5px; }
.colophon .yt .ic-yt { width: 16px; height: 16px; }
.colophon__email { margin-top: 7px; font: 400 17px/1.4 var(--font-serif); }
.colophon__email .mail { border: 0; text-decoration: none; }
@media (max-width: 600px) {
.colophon { padding: 68px 22px 48px; }
.colophon h2 { font-size: 25px; }
.colophon__description { font-size: 18px; }
.colophon__offer { font-size: 17px; }
.colophon__credit { font-size: 17px; }
}

/* navigation */
.reading-nav { --nav-bg: var(--yellow);
  --nav-ink: var(--ink);
  position: fixed;
  inset: 0 0 auto;
  z-index: 60;
  isolation: isolate;
  background: var(--nav-bg);
  color: var(--nav-ink);
  transform: translateY(-100%);
  visibility: hidden;
  pointer-events: none;
  transition: transform 320ms var(--ease-out), visibility 320ms; }
.reading-nav.on { transform: none; visibility: visible; pointer-events: auto; }
.reading-nav__inner { display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
  width: 88vw;
  max-width: 1240px;
  min-height: 56px;
  margin: 0 auto;
  border-bottom: 1px solid currentColor; }
.reading-nav__name,
.reading-nav__link { display: grid;
  align-items: center;
  min-height: 40px;
  padding: 0 6px;
  color: inherit;
  font: 400 20px/1.2 var(--font-serif);
  white-space: nowrap;
  text-decoration: none; }
.reading-nav__name { margin-left: -6px;
  font-size: 24px;
  letter-spacing: -.03em; }
.reading-nav__links { display: flex;
  align-items: center;
  gap: 23px;
  margin-right: -6px; }
.reading-nav__label,
.reading-nav__measure { grid-area: 1 / 1; }
.reading-nav__measure { opacity: 0; font-style: italic; pointer-events: none; }
.reading-nav a:is(:hover, :focus-visible) { background: var(--accent-red); color: var(--on-accent); }
.reading-nav a:is(:hover, :focus-visible) .reading-nav__label { opacity: 0; }
.reading-nav a:is(:hover, :focus-visible) .reading-nav__measure { opacity: 1; }
.reading-nav a:focus-visible { outline: 1px solid currentColor; outline-offset: 2px; }
body.why-dark-in-view .reading-nav { --nav-bg: #11110d; --nav-ink: var(--yellow); }
#examples,
#how { scroll-margin-top: 56px; }
@media (max-width: 600px) {
.reading-nav__inner { flex-direction: column; justify-content: center; gap: 0; padding: 5px 0; }
.reading-nav__name { margin-left: 0; min-height: 36px; font-size: 22px; }
.reading-nav__links { margin-right: 0; gap: 22px; }
.reading-nav__link { min-height: 38px; font-size: 19px; }
#examples,
#how { scroll-margin-top: 88px; }
}
@media (prefers-reduced-motion: reduce) {
.reading-nav { transition: none; }
html { scroll-behavior: auto; }
}

/* Progressive enhancement and accessibility repairs. */
[hidden] { display: none !important; }
.skip-link { position: fixed; top: 12px; left: 16px; z-index: 100; padding: 10px 16px; background: var(--accent-red); color: var(--ink); transform: translateY(-180%); }
.skip-link:focus { transform: none; }
.faq-q::-webkit-details-marker { display: none; }
.faq-q::marker { content: ''; }
.faq-a, .faq details[open] .faq-a { display: block; }
.faq details::details-content { overflow: hidden; }
@supports (interpolate-size: allow-keywords) {
  .faq details { interpolate-size: allow-keywords; }
  .faq details::details-content { height: 0; transition: height 480ms var(--ease-out), content-visibility 480ms allow-discrete; }
  .faq details[open]::details-content { height: auto; }
}
.process-output__paper { animation-play-state: paused; }
.process-output__paper.is-paper-playing { animation-play-state: running; }
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .has-reveals [data-r], .has-reveals .fade { opacity: 1; transform: none; }
  .faq details::details-content { transition: none; }
}
.is-still *, .is-still *::before, .is-still *::after { animation: none !important; transition: none !important; }
html.is-still { scroll-behavior: auto; }